Sumit Aggarwal

Initiator
DISC Type : Di

Chief Strategy and Growth Officer at Mirchi

Mumbai, Maharashtra, India

Overview

Sumit Aggarwal is the Chief Strategy & Growth Officer at ENIL (Mirchi), where he drives innovation and digital transformation. His expertise spans media, health-tech, and consumer products, with a background that includes leading Strategy and Data Science at Viacom18. He is an alumnus of both MIT Sloan School of Management and IIM. Colleagues describe him as smart, organized, and a great leader.

There is no publicly available information about Sumits personal life, hobbies, or interests outside of his professional accomplishments.

He was a Goss Fellow at the Martin Trust Center for MIT Entrepreneurship, highlighting a deep-seated interest in innovation and new ventures.

Personality Overview

Risk-Accepting

Confident

Friendly Challenger

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Media Digital Transformation
His current role at ENIL focuses on leading digital transformation across radio, digital, and events platforms to navigate the evolving media landscape.
Data-Driven Strategy
He previously led both corporate strategy and the Data Science division at Viacom18, leveraging AI/ML to drive revenue and business success.
Local Market Insights
His recent social media activity focuses on leveraging local consumer insights in cities like Jammu, Surat, and Guwahati to build brand solutions.

Media Appearances

Sumit has no verified media appearances

Work History

8-2024
Chief Strategy and Growth Officer at Mirchi
9-2019 - 8-2024
SVP - Strategy, Data Science and Innovation at Viacom18 Media Private Limited
3-2019 - 9-2019
Head of Strategy & International Markets at Mirchi
1-2018 - 2-2019
Chief Commercial Officer at daytoday Health
2014 - 2017
Senior Vice President - Marketing & Business Head - Activations at Mirchi

Education

2017 - 2018
Master of Business Administration - MBA from MIT Sloan School of Management
2018 - 2018
Goss Fellow at MIT Delta V from Martin Trust Center for MIT Entrepreneurship

More Information

Social Presence :

Prographics :

Exp : 23 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Strategy and Growth Officer at Mirchi
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Insights For Selling To Sumit

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sumit is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sumit

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sumit move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sumit take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sumit

Personality Compatibility


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