Yatish Mehrishi

Examiner
DISC Type : cs

Chief Executive Officer at Mirchi

Mumbai, Maharashtra, India

Overview

Yatish Mehrishi is the CEO of Mirchi, Indias largest radio and entertainment company. With over two decades of experience in consumer goods, telecom, and media, he focuses on navigating industry disruption and spearheading the companys digital transformation. An alumnus of London Business Schools prestigious Sloan Fellowship, colleagues describe him as a driven, passionate, and exceptional leader.

Based on his public commentary, Yatish is deeply engaged with the evolution of media and changing consumer behaviors, particularly the shift to digital platforms. His personal interests appear to include staying abreast of future-focused business trends and he has described himself as a "foodie" who "loves to keep things simple. "

Unique fact: His career mantra is, “If life gives you an opportunity to learn something new, try and go for it, ” which has guided his diverse career choices.

Personality Overview

Late Adopter

Unexpressive

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Future of Radio
He actively discusses radio's transformation, emphasizing its hyper-local strengths and the need for new digital formats and better measurement to prove value beyond just reach.
Digital Transformation
A core part of his mandate at Mirchi is accelerating its journey to be a digital-first entertainment brand, highlighted by the launch of the Mirchi Plus app.
Media Regulation
He is a vocal advocate for regulatory changes in the Indian radio industry, such as allowing news and sports content, to help the sector recover and grow.

Media Appearances

Mirchi appoints Yatish Mehrishi as chief executive officer. Featured in Financial Express

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Mirchi's incoming CEO looks ahead. Featured in RedTech

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Prashant Pandey set to retire, Yatish Mehrishi back as CEO of Radio Mirchi. Featured in Exchange4Media

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Work History

11-2022
Chief Executive Officer at Mirchi
2-2021 - 11-2022
Chief Revenue Officer at Arvind Fashions Limited
2-2019 - 2-2021
Chief Operating Officer at Radio Mirchi
4-2014 - 12-2017
Chief Revenue Officer at Radio Mirchi
4-2011 - 3-2014
EVP & Regional Director at Radio Mirchi

Education

2018 - 2019
SLOAN Fellow from London Business School
1996 - 1998
PGDM from Nirma Institute of Management

More Information

Social Presence :

Prographics :

Exp : 26 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Chief Executive Officer at Mirchi
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Insights For Selling To Yatish

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Yatish is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Yatish

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Yatish move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Yatish take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Yatish

Personality Compatibility


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