Praveen Tokas in

Praveen Tokas

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National Product (IPs & EVENTS) Revenue Head. at Mirchi
📍 Delhi, India

Praveen Tokas is a dynamic Assistant Vice President at Mirchi with 13 years of experience driving revenue through strategic product life cycle management. He specializes in building and monetizing intellectual properties, brand partnerships, and large-scale events like concerts. He holds an MBA from IILM and leads cross-functional teams to develop innovative, data-driven product roadmaps.

He was instrumental in producing the fifth season of the chat show "What Women Want, " showcasing his hands-on involvement in content creation.

An interesting fact is that he holds a Professional Diploma in Web and Software Designing, complementing his product and revenue expertise.

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Experience
14 Years
Current Role
National Product (IPs & EVENTS) Revenue Head.
Location
Delhi, India
Personality Overview

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Communication Style
Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Praveen cares about

IP Monetization
His career at Mirchi has focused on roles like "IP Revenue Head, " where he was responsible for developing strategies to generate revenue from intellectual property.
Brand Partnerships
His headline and experience highlight building networks with CMOs and brand heads to create 360-degree brand solutions and co-branded marketing initiatives.
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Career

Work history

4-2024
National Product (IPs & EVENTS) Revenue Head.
Mirchi
4-2023 - 3-2024
Delhi IP Revenue Head
Mirchi
11-2020 - 6-2023
Delhi Revenue Head - Digital & Original Content
Mirchi
4-2018 - 11-2020
Group Manager Brand Solution
Mirchi
4-2017 - 3-2018
Team Lead
Mirchi
In the press

Media appearances

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Education
2007 - 2009
Master of Business Administration (MBA)
IILM
2003 - 2006
Bachelor's degree
Delhi University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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