Praveen Tokas

Examiner
DISC Type : cs

National Product (IPs & EVENTS) Revenue Head. at Mirchi

Delhi, India

Overview

Praveen Tokas is a dynamic Assistant Vice President at Mirchi with 13 years of experience driving revenue through strategic product life cycle management. He specializes in building and monetizing intellectual properties, brand partnerships, and large-scale events like concerts. He holds an MBA from IILM and leads cross-functional teams to develop innovative, data-driven product roadmaps.

He was instrumental in producing the fifth season of the chat show "What Women Want, " showcasing his hands-on involvement in content creation.

An interesting fact is that he holds a Professional Diploma in Web and Software Designing, complementing his product and revenue expertise.

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are thorough and always follow a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

IP Monetization
His career at Mirchi has focused on roles like "IP Revenue Head, " where he was responsible for developing strategies to generate revenue from intellectual property.
Brand Partnerships
His headline and experience highlight building networks with CMOs and brand heads to create 360-degree brand solutions and co-branded marketing initiatives.
Youth Marketing
He explicitly focuses on creating products and events for "CAMPUS | YOUTH COHORTS, " indicating a strategic focus on engaging a younger demographic.

Media Appearances

Praveen has no verified media appearances

Work History

4-2024
National Product (IPs & EVENTS) Revenue Head. at Mirchi
4-2023 - 3-2024
Delhi IP Revenue Head at Mirchi
11-2020 - 6-2023
Delhi Revenue Head - Digital & Original Content at Mirchi
4-2018 - 11-2020
Group Manager Brand Solution at Mirchi
4-2017 - 3-2018
Team Lead at Mirchi

Education

2007 - 2009
Master of Business Administration (MBA) from IILM
2003 - 2006
Bachelor's degree from Delhi University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Delhi, India Job Level : N/A Designation : National Product (IPs & EVENTS) Revenue Head. at Mirchi
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Insights For Selling To Praveen

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Praveen is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Praveen

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Praveen move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Praveen take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Praveen

Personality Compatibility


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