Sumukh Shankar
Energizer · DISC type ISumukh is an Associate Measurement Partner at Samba TV, leveraging his Bachelor of Science in Business Analytics and Information Technology from Rutgers University. He is passionate about using data-driven approaches for marketing, with prior experience in optimizing investments through Marketing Mix Modeling at Analytic Partners.
He has a strong interest in the media and entertainment sectors, closely following major companies like WarnerMedia and Sony Pictures Entertainment. This suggests a fascination with how data is transforming the entertainment and advertising landscape.
While interning, he utilized Excel to efficiently generate a $28 million invoice for COVID-19 vaccinations.
Read the full overview →How Sumukh shows up
They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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