Sumukh Shankar in

Sumukh Shankar

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Associate Measurement Partner at Samba TV
📍 New York City Metropolitan Area, United States

Sumukh is an Associate Measurement Partner at Samba TV, leveraging his Bachelor of Science in Business Analytics and Information Technology from Rutgers University. He is passionate about using data-driven approaches for marketing, with prior experience in optimizing investments through Marketing Mix Modeling at Analytic Partners.

He has a strong interest in the media and entertainment sectors, closely following major companies like WarnerMedia and Sony Pictures Entertainment. This suggests a fascination with how data is transforming the entertainment and advertising landscape.

While interning, he utilized Excel to efficiently generate a $28 million invoice for COVID-19 vaccinations.

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Experience
7 Years
Current Role
Associate Measurement Partner
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Sumukh cares about

Marketing Analytics
Specialized in optimizing marketing investments using methodologies like Marketing Mix Modeling in a previous role at Analytic Partners.
Measurement Science
His current role at Samba TV is focused on measurement science, directly aligning with his passion for applying data to understand media effectiveness.
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Career

Work history

1-2025
Associate Measurement Partner
Samba TV
2022 - 2023
Marketing Science Analyst
Analytic Partners
6-2021 - 8-2021
Finance Intern
SOMOS Community Care
9-2016 - 5-2021
Office Assistant
Livingston Pediatrics
In the press

Media appearances

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Education
9-2017 - 5-2022
Bachelor of Science - BS
Rutgers University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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