Sumukh Shankar

Energizer
DISC Type : I

Associate Measurement Partner at Samba TV

New York City Metropolitan Area, United States

Overview

Sumukh is an Associate Measurement Partner at Samba TV, leveraging his Bachelor of Science in Business Analytics and Information Technology from Rutgers University. He is passionate about using data-driven approaches for marketing, with prior experience in optimizing investments through Marketing Mix Modeling at Analytic Partners.

He has a strong interest in the media and entertainment sectors, closely following major companies like WarnerMedia and Sony Pictures Entertainment. This suggests a fascination with how data is transforming the entertainment and advertising landscape.

While interning, he utilized Excel to efficiently generate a $28 million invoice for COVID-19 vaccinations.

Personality Overview

Imaginative

Informal

Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Marketing Analytics
Specialized in optimizing marketing investments using methodologies like Marketing Mix Modeling in a previous role at Analytic Partners.
Measurement Science
His current role at Samba TV is focused on measurement science, directly aligning with his passion for applying data to understand media effectiveness.
Data-Driven Marketing
Explicitly stated his passion for a "data-driven approach to marketing" and using analytics to inform business decisions.

Media Appearances

Sumukh has no verified media appearances

Work History

1-2025
Associate Measurement Partner at Samba TV
2022 - 2023
Marketing Science Analyst at Analytic Partners
6-2021 - 8-2021
Finance Intern at SOMOS Community Care
9-2016 - 5-2021
Office Assistant at Livingston Pediatrics

Education

9-2017 - 5-2022
Bachelor of Science - BS from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Associate Measurement Partner at Samba TV
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Insights For Selling To Sumukh

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sumukh is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sumukh

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sumukh move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sumukh take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sumukh

Personality Compatibility


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