Suneela Frary

Critic
DISC Type : C

Director of Marketing, Clinical Affairs, Reimbursement at HydroCision

Greater Boston, United States

Overview

Suneela Frary is a global marketing and strategy leader in the medical device industry, specializing in launching first-to-market innovations. She holds an MBA from Babsons F. W. Olin Graduate School of Business and was recognized with an Employee Excellence Award at Smith & Nephew. Colleagues describe her as passionate, creative, and an innovative leader.

Based on her social engagement, Suneela appears to value personal reflection, mindfulness, and celebrating her cultural heritage. She shares content that encourages self-appreciation and commemorates important events like Diwali and September 11th.

Unique fact: Suneela founded an incubator-stage company, Innovoss Inc. , to develop novel solutions for orthopedic tissue regeneration.

Personality Overview

Information Seeker

Objective Thinker

Precise

They don’t appreciate bells and whistles unless backed by data.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Medical Device Marketing
Her career is centered on bringing innovative medical devices to market, leading product marketing, and developing go-to-market strategies for companies like HydroCision and Smith & Nephew.
Orthopedic Innovation
She founded Innovoss Inc. , a company focused on orthopedic tissue regeneration, and managed the orthobiologics portfolio at Smith & Nephew, showing a deep interest in this field.
Chronic Tendon Pain
In her current role at HydroCision, she actively promotes treatments for chronic tendon pain, encouraging providers to adopt new technologies to help patients suffering from this condition.

Media Appearances

Suneela has no verified media appearances

Work History

4-2017
Director of Marketing, Clinical Affairs, Reimbursement at HydroCision
10-2012 - 3-2017
Founder at Innovoss Inc.
8-2009 - 10-2012
Global Senior Market Manager, Advanced Healing / Orthobiologics at Smith and Nephew
7-2005 - 8-2009
Marketing Consultant at Independent Consultant
Marketing Manager at Etex Corporation

Education

1990 - 1992
MBA from Babson F.W. Olin Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Boston, United States Job Level : Mid-senior Designation : Director of Marketing, Clinical Affairs, Reimbursement at HydroCision
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Insights For Selling To Suneela

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suneela is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Suneela

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Suneela move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Suneela take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Suneela

Personality Compatibility


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