Sunil Kumar R.

Critic
DISC Type : C

General Manager Head of Digital at DLF Limited

Gurgaon, Haryana, India

Overview

Sunil Kumar R. is the Head of Digital at DLF Limited, where he spearheads digital transformation and AI-led growth marketing. His expertise includes brand protection, B2B partnerships, and ROI optimization. He is an alumnus of the Indian Institute of Management, Calcutta, and holds a SEO certification.

While his profile is professionally focused, a notable personal achievement is receiving the Best Cadet award from the National Cadet Corps (NCC), indicating a background of discipline and leadership from a young age. He shows an inclination to help his network find professional opportunities.

Unique fact: He was awarded the Best Cadet award of the NCC directly by the Director General of the Army.

Personality Overview

Critic

Negotiator

Information Seeker

It is very likely that they will negotiate pricing or other important terms.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

AI in Marketing
His current role at DLF is centered on leveraging AI for growth and performance marketing to drive business results.
Personalized Marketing
He emphasizes the importance of delivering the "right message to the right user at the right time" to cut through digital pollution.
Digital Brand Protection
A key responsibility in his role is protecting the DLF brand through active cyber surveillance and other protective measures.

Media Appearances

Sunil has no verified media appearances

Work History

11-2024
General Manager Head of Digital at DLF Limited
2-2017 - 11-2024
DGM: Head Content & Growth Marketing @ Airtel Xstream at Airtel Digital
9-2014 - 2-2017
Senior Marketing Manager: Hungama Music & Videos at Hungama
4-2010 - 3-2014
Asso. Business Manager Products at OnMobile

Education

2016 - 2017
Advance Program for Marketing Professionals from Indian Institute of Management, Calcutta
2008 - 2010
Master of Business Administration - MBA from ICFAI Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Gurgaon, Haryana, India Job Level : Senior Designation : General Manager Head of Digital at DLF Limited
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Insights For Selling To Sunil Kumar

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunil Kumar is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sunil Kumar

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sunil Kumar move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sunil Kumar take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sunil Kumar

Personality Compatibility


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