Sunil Lulla in

Sunil Lulla

Pioneer · DISC type DIS
Board of Advisors at SAM'SPACE
📍 Mumbai, Maharashtra, India

Sunil Lulla is a business and brand builder with nearly four decades of experience leading turnarounds and growth at major media companies like BARC, MTV, Sony, and JWT. An alumnus of SPJIMR, colleagues describe him as a creative, energetic, and natural leader who listens. He now focuses on high-level advisory.

Outside of his professional life, Sunil is highly active and sports-oriented, with a passion for running, sailing, and swimming. To relax, he enjoys music, movies, and books, and has a talent for mixology. He also actively supports the Childrens Movement for Civic Awareness (CMCA).

His entrepreneurial venture, The Linus Adventures, is uniquely named after himself—Linus is Sunil spelled backward, which is also his running moniker.

Read the full overview →
Experience
8 Years
Current Role
Board of Advisors
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

How Sunil shows up

Driven But Considerate
Decisive But Friendly
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Priorities

Topics Sunil cares about

Corporate Reputation
As Chairman of Astrum Reputation Advisory, he focuses on analytics-based reputation management for C-suite executives and speaks publicly on the topic.
Brand Building
A core theme of his 40-year career, having built and led iconic brands like MTV India, Sony Television, and Times Television Network to leadership positions.
+5 more topics Login to view topics
Career

Work history

5-2025
Board of Advisors
SAM'SPACE
11-2023
Independent Director
Radiowalla Network Limited
8-2023
Chairman
Astrum - Reputation Advisory
8-2019
Founder & Chief Evangelist
The Linus Adventures LLP
8-2019
Founder & Chief Evangelist
The Linus Adventures LLP
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1982 - 1984
MMS
SPJIMR SP Jain Institute of Management & Research
6-1976 - 6-1981
Bachelors of Commerce (Management)
HR College of Commerce and Economics
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Sunil. Free, 10 seconds.