Sunil Lulla

Pioneer
DISC Type : DIS

Board of Advisors at SAM'SPACE

Mumbai, Maharashtra, India

Overview

Sunil Lulla is a business and brand builder with nearly four decades of experience leading turnarounds and growth at major media companies like BARC, MTV, Sony, and JWT. An alumnus of SPJIMR, colleagues describe him as a creative, energetic, and natural leader who listens. He now focuses on high-level advisory.

Outside of his professional life, Sunil is highly active and sports-oriented, with a passion for running, sailing, and swimming. To relax, he enjoys music, movies, and books, and has a talent for mixology. He also actively supports the Childrens Movement for Civic Awareness (CMCA).

His entrepreneurial venture, The Linus Adventures, is uniquely named after himself—Linus is Sunil spelled backward, which is also his running moniker.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Corporate Reputation
As Chairman of Astrum Reputation Advisory, he focuses on analytics-based reputation management for C-suite executives and speaks publicly on the topic.
Brand Building
A core theme of his 40-year career, having built and led iconic brands like MTV India, Sony Television, and Times Television Network to leadership positions.
Mentoring Businesses
He founded The Linus Adventures to advise promoters and CEOs on scaling their businesses and serves as an angel investor in early-stage start-ups.

Media Appearances

Sunil has no verified media appearances

Work History

5-2025
Board of Advisors at SAM'SPACE
11-2023
Independent Director at Radiowalla Network Limited
8-2023
Chairman at Astrum - Reputation Advisory
8-2019
Founder & Chief Evangelist at The Linus Adventures LLP
8-2019
Founder & Chief Evangelist at The Linus Adventures LLP

Education

1982 - 1984
MMS from SPJIMR SP Jain Institute of Management & Research
6-1976 - 6-1981
Bachelors of Commerce (Management) from HR College of Commerce and Economics

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Board of Advisors at SAM'SPACE
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Insights For Selling To Sunil

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunil is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sunil

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sunil move?

  • They are generally fast movers and can take quick decisions
  • Can Sunil take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sunil

Personality Compatibility


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