Sunny Singh

Questioner
DISC Type : c

Board Member at Inova Health

Washington DC-Baltimore Area, United States

Overview

Sunny Singh is a two-time exited founder and CEO, currently serving as the President & CEO of FRB Holdings, a family office that acquires and operates U.S.-based businesses. He has deep expertise in government contracting, data analytics, and digital transformation for defense and civilian agencies, and holds an MBA from Ohio University.

Outside of his entrepreneurial ventures, Sunny is deeply engaged in his community. He serves as a board member for Inova Health and is an advisory board member for UNITED SIKHS. With his wife, he founded the Akal Seva–Bhatti Family Scholarship to support students who demonstrate resilience and leadership.

He successfully built and sold Aeyon, a technology services firm specializing in AI and data analytics for the Department of Defense, to global IT leader CGI.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Acquiring Businesses
As President & CEO of FRB Holdings, his family office is actively focused on acquiring U.S.-based companies in industrial, commercial, and essential service sectors.
GovCon Transformation
His career includes building and selling two government-focused companies, specializing in digital modernization, data analytics, and AI for defense agencies.
Supporting Students
He and his wife founded the Akal Seva–Bhatti Family Scholarship, which reflects their family's commitment to 'timeless service' by supporting the next generation of leaders.

Media Appearances

Sunny Singh – FRB Holdings. Featured in FRB Holdings (official website)

See Now

Work History

1-2026
Board Member at Inova Health
12-2025
Advisory Board Member at UNITED SIKHS
6-2025
President & CEO at FRB Holdings
7-2020
Member at YPO
12-2018 - 9-2024
President & CEO at Aeyon

Education

Master of Business Administration (MBA) from Ohio University
2020 - 2021
Executive Education from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Board Member at Inova Health
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Insights For Selling To Sunny

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunny is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sunny

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sunny move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sunny take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sunny

Personality Compatibility


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