Sunny Singh

Critic
DISC Type : C

Vice President, Sales and Marketing, Cystic Fibrosis at Vertex Pharmaceuticals

Greater Boston, United States

Overview

Sunny has no verified overview

Personality Overview

Critic

Precise

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Sunny has no verified topics they care about

Media Appearances

Sunny has no verified media appearances

Work History

9-2024
Vice President, Sales and Marketing, Cystic Fibrosis at Vertex Pharmaceuticals
11-2022 - 2-2025
VP Global Marketing and Disease Area Executive, Alpha-1 Antitrypsin Deficiency at Vertex Pharmaceuticals
4-2021 - 2-2023
Executive Director, Strategic Planning and Operations, Office of the CEO at Vertex Pharmaceuticals
6-2013 - 8-2014
Director, Commercial Development & Strategy at AVEO Oncology
5-2012 - 5-2013
Director, Marketing at AVEO Oncology

Education

2007 - 2010
MBA from NYU Stern School of Business
9-1995 - 5-2001
Doctor of Pharmacy - PharmD from Rutgers University–New Brunswick

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Sales and Marketing, Cystic Fibrosis at Vertex Pharmaceuticals
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Insights For Selling To Sunny

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sunny is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Sunny

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Sunny move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sunny take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sunny

Personality Compatibility


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