Supriya Balasubramanyan

Energizer
DISC Type : I

Executive Manager- Sales Promotions at PepsiCo

Bengaluru, Karnataka, India

Overview

Supriya Balasubramanyan is an accomplished manager with experience at top companies like PepsiCo, Flipkart, and Cafe Coffee Day. An MBA graduate from IIM Indore, she specializes in sales promotions, category management, and data-driven marketing. Her career showcases a strong focus on driving revenue and managing key accounts in the e-commerce and consumer goods sectors.

At Cafe Coffee Day, she was solely responsible for the home delivery business, which contributed to 10% of the top-line revenue across more than 360 stores.

Personality Overview

Big Picture Person

Imaginative

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Category Management
Managed categories like Mouse & Keyboards and Software at Flipkart, handling brands, sellers, and data-driven insights to fill selection and pricing gaps.
Channel Sales
Was solely responsible for the home delivery business channel at Cafe Coffee Day, managing national revenue and driving 10% of the company's top-line.
Sales Promotions
Her current role as Executive Manager at PepsiCo is focused on sales promotions, indicating this is a key area of her expertise.

Media Appearances

Supriya has no verified media appearances

Work History

5-2024
Executive Manager- Sales Promotions at PepsiCo
1-2024 - 4-2024
Senior Manager II- Category manager at Flipkart
3-2021 - 1-2024
Senior Manager I - Category manager at Flipkart
11-2018 - 4-2021
Category Manager at Flipkart
4-2016 - 11-2018
Assistant Marketing Manager at Cafe Coffee Day

Education

2014 - 2016
Master of Business Administration (MBA) from Indian Institute of Management, Indore
2010 - 2014
Bachelor of Engineering (B.E.) from SJCE, Mysore

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bengaluru, Karnataka, India Job Level : Middle Designation : Executive Manager- Sales Promotions at PepsiCo
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Insights For Selling To Supriya

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Supriya is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Supriya

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Supriya move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Supriya take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Supriya

Personality Compatibility


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