Suresh Darak

Questioner
DISC Type : c

Founder at Bondbazaar

Mumbai, Maharashtra, India

Overview

Suresh Darak is the founder of Bondbazaar, a fintech platform democratizing bond investments for retail investors. With over 20 years in financial markets, including a significant tenure at L&T Financial Services where he established the Bond Desk, he is a recognized bond market specialist and a qualified Chartered Accountant.

He is passionate about enhancing financial literacy and believes in making complex financial products simple and accessible to everyone. In interviews, he mentions that he has learned to enjoy the uncertainty that comes with being an entrepreneur, viewing it as an essential mindset for innovation in the finance industry.

Unique fact: Suresh has facilitated funding for over 500 infrastructure projects and built his company, Bondbazaar, without any external venture capital funding.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Retail Bond Investing
He founded Bondbazaar to make the bond market accessible to retail investors, a topic he frequently discusses in interviews and on social media.
Fintech Innovation
As the founder of a fintech platform, he is focused on leveraging technology to solve complex financial challenges and simplify investing for the masses.
Debt Capital Markets
His career is built on deep expertise in debt markets, having established and led the Bond Desk and Debt Syndication operations at L&T Financial Services.

Media Appearances

Suresh has no verified media appearances

Work History

8-2020
Founder at Bondbazaar
11-2006 - 10-2019
Head Debt Capital Market and Selldown at L&T Financial Services
7-2005 - 11-2006
Infrastructure Project Financing at SREI Infrastructure Finance Limited
12-2003 - 7-2005
Debt Syndication and Financial Restructuring at Brescon Corporate Advisors Ltd
8-2003 - 11-2003
Debt Syndication and Financial Restructuring at Anand Rathi Securities

Education

Chartered Accountant from The Institute of Chartered Accountants of India
Advance Diploma in Finance from ICFAI Business School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder at Bondbazaar
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Insights For Selling To Suresh

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suresh is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Suresh

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Suresh move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Suresh take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Suresh

Personality Compatibility


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