Susan Chaika

Commander
DISC Type : D

Head of Product Marketing at Apollo.io

San Francisco Bay Area, United States

Overview

Susan has no verified overview

Personality Overview

Strong-Willed

Very Quick

Risk-Taker

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They put a lot of effort into ensuring personal success.

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

5-2025
Head of Product Marketing at Apollo.io
8-2024
Product Marketing Consultant at Susan Chaika Consulting
5-2021 - 8-2024
VP, Product Marketing at Salsify
4-2022 - 4-2023
Member at Chief
6-2019 - 4-2021
Director, Product Marketing at Zendesk

Education

BA from University of California, Berkeley
Theology from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Head of Product Marketing at Apollo.io
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • If convinced, they can reach decisions quite fast.
  • Can Susan take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Susan

Personality Compatibility


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