Susan Gibbons

Wildcard
DISC Type : cis

Head of Marketing at Infinium Spirits, Inc.

San Diego Metropolitan Area, United States

Overview

Susan has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

9-2024
Head of Marketing at Infinium Spirits, Inc.
1-2024 - 10-2024
Sr. Director of Marketing- Small Batch Whiskey at Suntory Global Spirits
7-2021 - 1-2024
Sr. Director of Marketing- Tequila, Cognac & Japanese Whiskey at Suntory Global Spirits
11-2020 - 7-2021
Director of Marketing- Premium Tequila & Tequila Innovation at Suntory Global Spirits
10-2014 - 7-2015
Brand Manager, Refreshment Beverages at Kraft Heinz

Education

2008 - 2010
Master of Business Administration (M.B.A.) from The University of Chicago Booth School of Business
2000 - 2004
BS from UCLA

More Information

Social Presence :

Prographics :

Exp : 11 Location : San Diego Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Marketing at Infinium Spirits, Inc.
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Susan

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Susan take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Susan

Personality Compatibility


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