Susan L Combs

Initiator
DISC Type : Di

Crossfit Trainer at CrossFit, LLC

New York, New York, United States

Overview

Susan Combs is the CEO of Combs & Company, an insurance brokerage specializing in unique risks for industries like entertainment and food. An author and expert witness on the Affordable Care Act, she is praised by colleagues for her creative thinking and unrivaled expertise. She holds a BS from the University of Missouri-Columbia.

Beyond her professional life, Susan is a philanthropist who founded "Pancakes for Roger, Inc. , " a non-profit dedicated to supporting military veterans. She is also a certified CrossFit Level 1 Trainer and an avid fan of the Kansas City Royals and Chiefs, with a stated love for Mexican food and baked goods.

Susan was the youngest National President in the 80-year history of Women in Insurance & Financial Services (WIFS).

Personality Overview

Conviction Driven

Risk-Accepting

Confident

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Veteran Support
She founded "Pancakes for Roger, Inc. , " a non-profit corporation committed to uniting veterans with opportunities and addressing the unique challenges they face during and after service.
Specialty Insurance
Her firm, Combs & Company, has carved a niche by expertly handling insurance for companies with 'weird & unusual' profiles that don't fit typical carrier models.
Women in Leadership
Served as the youngest-ever National President for Women in Insurance & Financial Services (WIFS), demonstrating a commitment to female leadership in her industry.

Media Appearances

Susan has no verified media appearances

Work History

9-2025
Crossfit Trainer at CrossFit, LLC
12-2023
Founder at Pancakes for Roger, Inc
6-2005
President at Combs & Company, LLC
6-2013
ACA Expert Witness at Combs & Company, LLC
2-2022
Author at Missouri Chick, LLC

Education

1997 - 2001
BS from University of Missouri-Columbia
2015 - 2020
Registered Employee Benefits Consultant® from National Association of Benefits and Insurance Professionals (NABIP)

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Leadership Designation : Crossfit Trainer at CrossFit, LLC
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Insights For Selling To Susan L

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan L is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Susan L

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Susan L move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Susan L take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Susan L

Personality Compatibility


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