Susan Saunders-Jørgensen

Commander
DISC Type : D

Marketing and Communications Director at Helping Hands Home Care

United Kingdom

Overview

Susan is a senior healthcare marketing leader with nearly 20 years of experience across various sectors, from scale-ups to FTSE 100 companies. She excels in designing marketing strategies built on customer insight to drive growth, with expertise in brand strategy, customer experience, and integrated communications. People often describe her as enthusiastic, professional, and hardworking.

Personality Overview

Strong-Willed

Decisive

Impact-Driven

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. More than the product, they care about the impact of the product.

Topics They Care About

Healthcare Transformation
Her career focus is in healthcare marketing, specifically using digital tools and customer insights to improve patient experiences and outcomes at companies like Kry/Livi, Careology, and Helping Hands.
Customer Experience
A core strength she highlights is improving the customer funnel and expanding customer LTV. Her role at Helping Hands focuses on the end-to-end customer journey and using feedback for improvement.
Brand Strategy
She emphasizes brand and marketing strategy development and execution in her professional summary and has led brand repositioning efforts in her current role.

Media Appearances

Susan has no verified media appearances

Work History

11-2024 - 11-2025
Marketing and Communications Director at Helping Hands Home Care
9-2024 - 11-2024
Digital Marketing lead at Careology
4-2024
Governor at Church of St Kyneburgha, Castor
4-2023 - 12-2023
Head of Marketing at Kry
5-2021 - 4-2023
Head of Marketing (B2B & HCP) - Livi UK at Kry

Education

2017 - 2018
CIM Diploma in Professional Marketing from Cambridge Marketing College
2012 - 2013
Certificate in Professional Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : N/A Designation : Marketing and Communications Director at Helping Hands Home Care
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susan

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Susan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Susan

Personality Compatibility


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