Susan Thomas

Commander
DISC Type : D

Company Director at Snowstorm Consulting Ltd

United Kingdom

Overview

Susan Thomas is a food industry consultant with nearly 30 years of experience in senior commercial roles at PepsiCo and Asda. Now Director at Snowstorm Consulting, she helps organizations integrate sustainability into commercial strategy. She holds an MBA from Henley Business School and is often described as a strategic thinker and innovator.

Susan is passionate about all things food, which she considers her main hobby. She has two primary school-aged children, and she dedicates most of her time to her family and her work focused on improving the food system.

She is passionate about taking practical steps, once stating her focus is on "More DOING, less NOISE. "

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Food Sustainability
Her entire career and current consultancy focus on integrating sustainability into the food and retail system, from supply chains to consumer engagement.
Commercial Strategy
Leverages her extensive background in senior sales, marketing, and insights roles at PepsiCo to connect sustainability with core business goals and profitability.
Industry Collaboration
Actively promotes and supports collaboration between manufacturers, retailers, and NGOs to solve shared sustainability challenges across the food system.

Media Appearances

Susan has no verified media appearances

Work History

1-2023
Company Director at Snowstorm Consulting Ltd
6-2020 - 12-2022
Senior Director, Sustainability at Asda
6-2018 - 6-2020
Senior Director, West Europe Marketing & Insights at PepsiCo
3-2016 - 5-2018
Senior Director, Sales Strategy & Execution UK at PepsiCo
9-2012 - 3-2016
Category Development Director at PepsiCo

Education

2009 - 2011
MBA from Henley Business School
1993 - 1996
BA English from University of London

More Information

Social Presence :

Prographics :

Exp : 28 Location : United Kingdom Job Level : Mid-senior Designation : Company Director at Snowstorm Consulting Ltd
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susan

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Susan take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Susan

Personality Compatibility


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