Susan Whiteside

Evaluator
DISC Type : sdc

Vice President of Integrated Marketing & Communications at National Confectioners Association

Washington, District of Columbia, United States

Overview

Susan has no verified overview

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Susan has no verified topics they care about

Media Appearances

Susan has no verified media appearances

Work History

10-1998
Vice President of Integrated Marketing & Communications at National Confectioners Association
3-1996 - 10-1998
Communications Specialist at Goodwill of Greater Washington

Education

1992 - 1996
BA from Virginia Wesleyan University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President of Integrated Marketing & Communications at National Confectioners Association
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Susan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Susan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Susan

Personality Compatibility


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