Susan Wilkinson

Trailblazer
DISC Type : ID

Marketing Director at Moss Bros Group Plc

Slough, England, United Kingdom

Overview

Susan is a commercially focused retail marketer with significant experience delivering brand transformation for major UK retailers like Moss Bros, Comet, and Woolworths. A graduate of the University of the South Bank, colleagues describe her as insightful, knowledgeable, and resourceful.

While Head of Advertising at Woolworths, she successfully negotiated and managed major promotional partnership activity with The Walt Disney Company.

Personality Overview

Assertive

Friendly But Fast

Informal

They respond better to a combination of speed and relationship.  They do not mind taking risks and can make hard decisions, if necessary. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Brand Repositioning
A core competency demonstrated across senior roles where she has led major brand relaunches and repositioning initiatives for multi-channel retailers.
Integrated Campaign Management
Manages large, multi-million pound budgets for integrated campaigns spanning TV, press, digital, CRM, and in-store marketing activities.
Consumer-Focused Retail
Focuses on leading customer segmentation analysis and collaborating with buying teams to construct consumer-centric product ranges.

Media Appearances

Susan has no verified media appearances

Work History

8-2013
Marketing Director at Moss Bros Group Plc
4-2013 - 7-2013
Head of Brand (interim contract) at BrightHouse
2-2004 - 12-2012
Head of Marketing and Brand at Comet
1-1990 - 1-2004
Head of Advertising at Woolworths
Category Marketing Manager at Woolworths

Education

BA from University of the South Bank
Education details unavailable from Henley Grammar School

More Information

Social Presence :

Prographics :

Exp : 35 Location : Slough, England, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Moss Bros Group Plc
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Insights For Selling To Susan

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susan is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Susan

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Susan move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Susan take some risk or not?

  • They can take risks if necessary.

You And Susan

Personality Compatibility


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