Susana Perez

Observer
DISC Type : ci

Head of Digital Transformation at Imperial War Museums

Greater London, England, United Kingdom

Overview

Susana is the Head of Digital Transformation at Imperial War Museums, bringing over eight years of specialized experience in CRM technologies. She is a certified Microsoft Dynamics professional with a strong background in change and programme management, driving business transformation through technology.

Based on her interests, Susana appears passionate about keeping up with the latest in business strategy and technology trends, following thought leaders like Harvard Business Review and major tech firms such as HCLTech.

Susana has a unique international educational background, with degrees from both Háskóli Íslands in Iceland and Universidad Complutense de Madrid in Spain.

Personality Overview

Curious

Assertive

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Digital Transformation
As the Head of Digital Transformation, she leads this core initiative at the Imperial War Museums, shaping its digital future.
CRM Technologies
A certified expert with a long history managing Microsoft Dynamics, SAP, and Siebel CRM systems to improve customer relations.
Change Management
One of her listed specialties, indicating a focus on effectively guiding teams and organizations through significant technological and process shifts.

Media Appearances

Susana has no verified media appearances

Work History

9-2022
Head of Digital Transformation at Imperial War Museums
7-2021
Product Manager, Customer Data Platforms at Imperial War Museums
8-2018 - 7-2021
Head of CRM at Imperial War Museums
6-2017 - 8-2018
CRM Manager at Imperial War Museums
11-2008 - 5-2017
Microsoft Dynamics CRM Manager at Transport for London

Education

1998 - 1999
Bachelor of Education (BEd) from Háskóli Íslands
1993 - 1999
Bachelor's Degree from Universidad Complutense de Madrid

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Transformation at Imperial War Museums
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Insights For Selling To Susana

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susana is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Susana

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Susana move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Susana take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Susana

Personality Compatibility


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