Susanne Roelle

Judge
DISC Type : Dc

Senior Manager, Global Campaigns, Manufacturing at RELEX Solutions

Amsterdam Area, Netherlands

Overview

Susanne is a B2B marketing expert with 15 years of experience in demand generation for SaaS, FinTech, and EdTech companies. Currently at RELEX Solutions, she specializes in integrated campaigns that fuel pipeline growth. Colleagues describe her as innovative, result-driven, and creative.

During a career break dedicated to parenting, she also focused on personal development by upskilling in new areas. She earned certifications in conversational marketing and account-based marketing platforms and also learned MySQL and data visualization with Python.

She won the Best Thesis Award in Marketing for her MSc thesis from Tilburg University.

Personality Overview

Demanding

Quality Focused

Generally Skeptic

They respond better to strong and respectful interactions.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

AI in Supply Chain
Her recent professional focus and social media posts are centered on how AI and machine learning are transforming demand forecasting and supply chain efficiency for manufacturers.
Account-Based Marketing
A core tenet of her expertise, having led ABM and campaign efforts at Blue Yonder, including launching the company's first dynamic ad campaign using 6sense.
Data-Driven Campaigns
Peers describe her as focused on numbers and analytics. She has actively upskilled in MySQL and data visualization to enhance her campaign strategies.

Media Appearances

Susanne has no verified media appearances

Work History

6-2023
Senior Manager, Global Campaigns, Manufacturing at RELEX Solutions
5-2023 - 6-2023
Senior Manager, Campaigns & Account Based Marketing, EMEA at Blue Yonder
6-2021 - 4-2023
Campaign & Account Based Marketing (ABM) Manager, EMEA at Blue Yonder
9-2020 - 5-2021
Marketing Manager, Central/Northern Europe at Metapack Group
9-2019 - 8-2020
Full-time parenting at Career Break

Education

2006 - 2007
MSc from Tilburg University
2002 - 2006
BSc from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Amsterdam Area, Netherlands Job Level : Middle Designation : Senior Manager, Global Campaigns, Manufacturing at RELEX Solutions
URL has been copied!

Insights For Selling To Susanne

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susanne is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Susanne

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Susanne move?

  • They can take decisions very fast if you manage to convince them.
  • Can Susanne take some risk or not?

  • The risks don’t matter much to them.

You And Susanne

Personality Compatibility


Other RELEX Solutions Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.