Susie Bulloch

Doer
DISC Type : ds

Owner at Hey Grill Hey LLC

St George, Utah, United States

Overview

Susie Bulloch is the founder of Hey Grill Hey, the worlds highest-trafficked BBQ and grilling recipe website. She has transformed her passion project into a major CPG brand with an award-winning line of sauces and seasonings. A graduate of Southern Utah University, she has appeared on the Food Network and holds two Guinness World Records.

Outside of her professional endeavors, Susie is a mother to three children and runs the business with her husband, Todd. She is passionate about making BBQ accessible and family-friendly, viewing it as a celebration cuisine that brings people together. When not grilling, she enjoys spending time outdoors with her family.

Unique fact: Susie once taught basketball legend Shaquille ONeal how to cook a Thanksgiving turkey.

Personality Overview

Deliberate Doer

Risk-Accepting

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

CPG Entrepreneurship
Successfully transitioned her digital content brand into a physical products company, developing and selling a popular line of BBQ sauces and rubs.
Community Building
Grew a small blog into the world's most visited BBQ recipe site, fostering a community dedicated to making backyard BBQ accessible to everyone.
Content Creation
Actively discusses the challenges and changes in the food blogging industry, particularly the recent impact of AI on traffic and revenue.

Media Appearances

Susie has no verified media appearances

Work History

3-2015
Owner at Hey Grill Hey LLC

Education

Bachelor of Applied Science - BASc from Southern Utah University

More Information

Social Presence :

Prographics :

Exp : 10 Location : St George, Utah, United States Job Level : N/A Designation : Owner at Hey Grill Hey LLC
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Insights For Selling To Susie

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Susie

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Susie move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Susie take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Susie

Personality Compatibility


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