Susie Cohen Crumpler

Enthusiast
DISC Type : i

Chief Executive Officer at JCC East Bay

San Francisco Bay Area, United States

Overview

Susie is the Chief Executive Officer of the JCC East Bay, bringing over 30 years of experience in nonprofit management. Her career is marked by leadership roles where she leveraged data to inform strategy and expand digital engagement, notably as the former Executive Director of the Cal Alumni Association at UC Berkeley.

Residing in Walnut Creek, Susie is an active member of her community. She and her family are members of Temple Isaiah in Lafayette, reflecting a deep personal and professional commitment to Jewish community life and values.

She is currently leading the JCC East Bay through a major transformation: building a new community campus in Oaklands Rockridge neighborhood.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Community Campus Development
Is currently leading the development of a new, three-acre Jewish Community Campus in Oakland to serve the East Bay for years to come.
Nonprofit Leadership
Her career spans three decades in nonprofit management, including roles as CEO, Executive Director, COO, and CMO for major community and alumni organizations.
Jewish Community Life
Demonstrates a lifelong commitment through her leadership at JCC East Bay and formerly JCCSF, and as a member of her local temple.

Media Appearances

Staff. Featured in JCC East Bay – Official Website

See Now

Work History

9-2025
Chief Executive Officer at JCC East Bay
1-2022 - 10-2024
Executive Director at Cal Alumni Association | UC Berkeley
11-2021 - 1-2022
Interim Executive Director at Cal Alumni Association | UC Berkeley
1-2016 - 10-2021
Chief Operating Officer at Cal Alumni Association | UC Berkeley
7-2008 - 1-2016
Chief Marketing Officer at Cal Alumni Association | UC Berkeley

Education

1983 - 1986
BA from Brandeis University
1990 - 1992
MBA from Binghamton University

More Information

Social Presence :

Prographics :

Exp : 33 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at JCC East Bay
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Insights For Selling To Susie Cohen

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Susie Cohen is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Susie Cohen

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Susie Cohen move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Susie Cohen take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Susie Cohen

Personality Compatibility


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