Suzanne Roberts

Wildcard
DISC Type : cis

Vice President - Global Sunbrella Business at Glen Raven

Burlington, North Carolina, United States

Overview

As Vice President of Global Sunbrella Business at Glen Raven, Suzanne Roberts directs global strategy across the furniture, awning, and marine markets. With over three decades of experience in textiles, manufacturing, and design, she is a key driver of growth, innovation, and cross-functional collaboration within the company.

Suzanne is deeply committed to the home furnishings industry, underscored by her appointment to the Board of Directors for the American Home Furnishings Hall of Fame Foundation. This role reflects her dedication to advancing the industrys legacy and future.

In 2024, she was elected to the board of the American Home Furnishings Hall of Fame Foundation.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Global Brand Strategy
Leads the development and execution of global strategies for the Sunbrella brand across its furniture, awning, and marine divisions to drive growth.
Home Furnishings Industry
Serves on the Board of Directors for the American Home Furnishings Hall of Fame Foundation, demonstrating a deep commitment to the industry's advancement.
Textile Innovation
Focuses on leveraging in-house yarn production to create new textures and high-performance interior fabrics, blurring the line between indoor and outdoor applications.

Media Appearances

Suzanne has no verified media appearances

Work History

10-2025
Vice President - Global Sunbrella Business at Glen Raven
5-2023 - 1-2026
Vice President / General Manager, Furnishings Business Unit at Glen Raven
9-2016 - 5-2023
V P Sales & Design at Glen Raven
9-1989 - 9-2016
Vice President of Sales at Glen Raven

Education

1986 - 1989
Education details unavailable from Georgia Southern University

More Information

Social Presence :

Prographics :

Exp : 36 Location : Burlington, North Carolina, United States Job Level : Senior Designation : Vice President - Global Sunbrella Business at Glen Raven
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Insights For Selling To Suzanne

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzanne is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Suzanne

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Suzanne move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Suzanne take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Suzanne

Personality Compatibility


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