Suzie Cardwell

Examiner
DISC Type : cs

Chief Data Product & Technology Officer - Enterprise at Nine

Greater Sydney Area, Australia

Overview

Suzie Cardwell is the Chief Data, Product & Technology Officer at Nine, where she leads the enterprise-wide data strategy and digital transformation. An admired and respected leader, she also serves as the Chair of IAB Australia, guiding the industry on AI, privacy, and measurement. She holds a Master of Publishing from the University of Sydney.

Her advice to other leaders is to "maintain your sense of humour—laughing about it always beats the alternative! "

Personality Overview

Tough To Convince

Process Oriented

Status Quo Seeker

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Generative AI Adoption
Championing the integration of generative AI within Nine through a dedicated 'GenAI Champions' program and holds a certification in prompt engineering.
First-Party Data
Strongly advocates for the use of rich, first-party data from media owners over third-party cookies to effectively target consumers and drive results.
Sustainable Advertising
As IAB Chair, she is focused on key industry initiatives, including the harmonisation of carbon emissions tracking for media buying and planning.

Media Appearances

Nine Appoints Chief Data Officer in newly created role to accelerate value of data asset. Featured in Nine for Brands (media release)

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Nine restructures data, technology functions. Featured in iTnews

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Suzie Cardwell becomes Nine's chief data officer. Featured in AdNews

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Work History

3-2025
Chief Data Product & Technology Officer - Enterprise at Nine
3-2025
Chief Data, Product & Technology Officer - Enterprise at Nine
1-2025
Chair at IAB Australia
7-2024
Non Executive Director at IAB Australia
7-2023 - 3-2025
Chief Data Officer at Nine

Education

2009 - 2012
Master of Publishing from University of Sydney
10-2020 - 10-2020
Graduate from Australian Institute of Company Directors

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Chief Data Product & Technology Officer - Enterprise at Nine
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Insights For Selling To Suzie

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Suzie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Suzie

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Suzie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Suzie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Suzie

Personality Compatibility


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