Svea Richter

Examiner
DISC Type : cs

Director of Executive Programs at Celonis

Greater Munich Metropolitan Area, Germany

Overview

Svea Richter is a dynamic marketing leader with extensive experience in CRM, executive programs, and event management. As Director of Executive Programs at Celonis, she focuses on creating innovative experiences for C-level audiences. Her background includes managing EMEA-wide CXO engagement at Salesforce and leading marketing for the DACH region at Medallia.

Svea is passionate about driving innovation in fast-paced markets and is a strong advocate for diversity and gender equality. She actively promotes conversations around these topics, highlighting the importance of amplifying diverse voices to build successful teams. She also has a keen interest in leadership development.

She is a recipient of the "30 under 35" Recognition Award and an alumna of Salesforces Accelerate leadership program.

Personality Overview

Status Quo Seeker

Late Adopter

Tough To Convince

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Executive Engagement
Her career at Celonis and Salesforce has centered on developing and managing strategic programs and events targeting C-level executives to drive revenue and pipeline growth.
Customer Experience
As a former marketing lead at Medallia, a leader in Experience Management, she is deeply familiar with managing and understanding the customer journey.
Marketing in DACH
She has direct experience leading all marketing activities, including budget and strategy, for the DACH region during her time at Medallia.

Media Appearances

Svea has no verified media appearances

Work History

7-2024
Director of Executive Programs at Celonis
8-2022 - 11-2024
Director, Strategic Events at Celonis
2-2022 - 8-2022
Marketing Lead, DACH at Medallia
8-2020 - 1-2022
EMEA Marketing Executive Engagement Programs & Operations, Manager at Salesforce
9-2017 - 7-2020
EMEA Executive Engagement, Associate Manager at Salesforce

Education

11-2018 - 11-2018
Strategic & Marketing Management for Talents from St. Galler Business School
Bachelor of Arts (B.A.) from iba University of Cooperative Education

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Munich Metropolitan Area, Germany Job Level : Senior Designation : Director of Executive Programs at Celonis
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Insights For Selling To Svea

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Svea is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Svea

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Svea move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Svea take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Svea

Personality Compatibility


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