Sven Theysohn

Energizer
DISC Type : I

VP Digitalization & IT BASF Coatings at BASF Coatings

Frankfurt Rhine-Main Metropolitan Area, Germany

Overview

Sven has no verified overview

Personality Overview

Enthusiastic

Informal

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

Sven has no verified topics they care about

Media Appearances

Sven has no verified media appearances

Work History

5-2025
VP Digitalization & IT BASF Coatings at BASF Coatings
10-2023 - 4-2025
VP Senior Project Next Generation Business Architecture BASF Coatings at BASF Coatings
1-2023 - 9-2023
Head of Next Generation Business Architecture BASF Coatings at BASF Coatings
10-2019 - 12-2022
Head of Procurement Coatings Americas at BASF Corp
1-2017 - 10-2019
Head of Global Procurement Coating Resins at BASF Coatings

Education

2003 - 2007
Doctor of Philosophy (PhD) from Goethe University Frankfurt
2002 - 2003
Master's degree from The University of Queensland

More Information

Social Presence :

Prographics :

Exp : 18 Location : Frankfurt Rhine-Main Metropolitan Area, Germany Job Level : Senior Designation : VP Digitalization & IT BASF Coatings at BASF Coatings
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Insights For Selling To Sven

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Do some small talk, ask them how things are going on their side
  • Be friendly and entertaining in your conversation

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sven is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sven

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sven move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sven take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sven

Personality Compatibility


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