Swathi Purmandla, MBA

Go-getter
DISC Type : d

Director Digital Marketing and Communications at Signify

Somerset, New Jersey, United States

Overview

Swathi has no verified overview

Personality Overview

Direct & Candid

Vision Oriented

Challenger

They care equally about the product and its potential impact.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Swathi has no verified topics they care about

Media Appearances

Swathi has no verified media appearances

Work History

7-2025
Director Digital Marketing and Communications at Signify
6-2013 - 9-2013
MBA Intern - Strategy at Philips Healthcare (PRNA)
2-2013 - 5-2013
Strategy and Pricing Consultant at Actuant Corporation
7-2025
Senior E-Commerce Marketing Manager | Amazon at Signify
Brand Experience Manager | WiZ Smart Lighting at Signify

Education

8-2012 - 6-2014
Master of Business Administration - MBA from University of Rochester - Simon Business School
2005 - 2009
Bachelor of Engineering (B.E.) from GITAM Deemed University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Somerset, New Jersey, United States Job Level : Mid-senior Designation : Director Digital Marketing and Communications at Signify
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Insights For Selling To Swathi

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swathi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Swathi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Swathi move?

  • Their decision making speed is somewhere in the middle.
  • Can Swathi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Swathi

Personality Compatibility


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