Swati Bajpai in

Swati Bajpai

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Consumer Products India Lead at Mattel, Inc.
📍 Mumbai, Maharashtra, India

Swati leads the Consumer Products business for Mattel in India, leveraging over 12 years of experience in brand licensing and monetization for iconic global IPs. An ex-journalist with a degree in Advertising and Marketing Communications, she excels at driving retail partnerships, category expansion, and strategic growth.

Outside of work, Swati is deeply curious about the intersection of business and culture. She is an avid reader and traveler who keeps a close watch on pop culture. She actively supports social impact initiatives and celebrates womens achievements in sports and other fields.

A former journalist, she successfully pivoted her career into brand licensing, becoming a key leader for giants like Mattel and Warner Bros. in India.

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Experience
15 Years
Current Role
Consumer Products India Lead
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
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Priorities

Topics Swati cares about

Brand Licensing
With over a decade of experience, she has a proven track record of growing iconic IPs at Mattel and Warner Bros. through strategic partnerships and monetization.
Go-to-Market Strategy
Her role centers on GTM and monetization, focusing on launching and scaling consumer product lines by expanding categories and retail partnerships in the Indian market.
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Career

Work history

4-2025
Consumer Products India Lead
Mattel, Inc.
9-2021 - 3-2025
Consumer Products - Hardlines & Promotions
Mattel, Inc.
10-2020 - 8-2021
Consumer Products- Toys, Publishing, Gaming, Promotions and India Export Markets
Mattel, Inc.
11-2018 - 7-2020
Deputy General Manager Licensing India
Animation International India Pvt. Ltd.
2-2018 - 10-2018
Senior Manager Business Development
Zamoza Brands LLP
In the press

Media appearances

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Education
PGD in Advertising and Marketing Communications
Xavier Institute Of Communications
Bachelors in Commerce
Chhatrapati Shahu Ji Maharaj University (CSJMU), Kanpur
Social presence
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Behavioral profile

DISC profile (public)

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