Swati Bajpai

Examiner
DISC Type : cs

Consumer Products India Lead at Mattel, Inc.

Mumbai, Maharashtra, India

Overview

Swati leads the Consumer Products business for Mattel in India, leveraging over 12 years of experience in brand licensing and monetization for iconic global IPs. An ex-journalist with a degree in Advertising and Marketing Communications, she excels at driving retail partnerships, category expansion, and strategic growth.

Outside of work, Swati is deeply curious about the intersection of business and culture. She is an avid reader and traveler who keeps a close watch on pop culture. She actively supports social impact initiatives and celebrates womens achievements in sports and other fields.

A former journalist, she successfully pivoted her career into brand licensing, becoming a key leader for giants like Mattel and Warner Bros. in India.

Personality Overview

Unexpressive

Process Oriented

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Brand Licensing
With over a decade of experience, she has a proven track record of growing iconic IPs at Mattel and Warner Bros. through strategic partnerships and monetization.
Go-to-Market Strategy
Her role centers on GTM and monetization, focusing on launching and scaling consumer product lines by expanding categories and retail partnerships in the Indian market.
Strategic Collaborations
She emphasizes partnering with brands that align on financial viability, target demographics (like Gen Z), and brand values to ensure successful and creative collaborations.

Media Appearances

Swati has no verified media appearances

Work History

4-2025
Consumer Products India Lead at Mattel, Inc.
9-2021 - 3-2025
Consumer Products - Hardlines & Promotions at Mattel, Inc.
10-2020 - 8-2021
Consumer Products- Toys, Publishing, Gaming, Promotions and India Export Markets at Mattel, Inc.
11-2018 - 7-2020
Deputy General Manager Licensing India at Animation International India Pvt. Ltd.
2-2018 - 10-2018
Senior Manager Business Development at Zamoza Brands LLP

Education

PGD in Advertising and Marketing Communications from Xavier Institute Of Communications
Bachelors in Commerce from Chhatrapati Shahu Ji Maharaj University (CSJMU), Kanpur

More Information

Social Presence :

Prographics :

Exp : 15 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Consumer Products India Lead at Mattel, Inc.
URL has been copied!

Insights For Selling To Swati

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swati is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Swati

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Swati move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Swati take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Swati

Personality Compatibility


Other Mattel, Inc. Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.