Swati Prakash Jha

Pioneer
DISC Type : ids

Brand Marketing at Casio India

Delhi, India

Overview

Swati Prakash Jha is a brand marketing and integrated communications strategist with a history of elevating brand presence across the edtech and consumer electronics industries. A graduate of Amity University, her colleagues describe her as smart, creative, passionate, and diligent, with a talent for building impactful brand narratives that deliver measurable results.

Outside of her professional life, Swati is a working mother of two who values family, creativity, and wellness. She shares insights into balancing work and motherhood, the joy of watching her children build with Lego, and her interest in maintaining a healthy home environment through things like clean air.

Unique fact: Swati is also a content creator, actively building a community of followers separate from her professional network.

Personality Overview

Decisive But Friendly

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Integrated Brand Strategy
Her career focuses on a 360-degree approach, merging strategic thinking with creative execution to build brand narratives and drive engagement across multiple industries.
Content Creation
She actively pursues content creation as a separate career choice from her marketing role, focusing on building a community of followers online.
Working Motherhood
She publicly shares her experiences and challenges balancing a demanding career with being a mom to two young children, discussing topics like managing household responsibilities.

Media Appearances

Casio India calculates its brand loyalty. Featured in Campaign India

See Now

Work History

7-2023
Brand Marketing at Casio India
6-2021 - 7-2023
Brand Manager at Classplus
5-2018 - 4-2021
Assistant Manager Communications & Research at UFlex Limited
1-2015 - 5-2018
Project Manager at Blue Digital Media Pvt. Ltd.
12-2012 - 11-2014
Account Manager at Insight Brandcom Pvt. Ltd.

Education

2016 - 2018
Master of Business Administration - MBA from Amity University
2009 - 2011
Master of Arts (M.A.) from Guwahati University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Delhi, India Job Level : N/A Designation : Brand Marketing at Casio India
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Insights For Selling To Swati

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swati is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Swati

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Swati move?

  • They are generally fast movers and can take quick decisions
  • Can Swati take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Swati

Personality Compatibility


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