Swetha Sagar G

Observer
DISC Type : ci

Chief Business Officer at Butterfly Gandhimathi Appliances Ltd

India

Overview

Swetha Sagar G is the Chief Business Officer at Butterfly Gandhimathi Appliances, bringing over 19 years of experience in brand management, strategic planning, and P&L management. An alumna of IIM Calcuttas advanced marketing program, she has a strong background in the kitchen appliances sector, including key leadership roles at Preethi Kitchen Appliances.

Based on her professional history in consumer-facing roles and interest in top-tier business publications like Harvard Business Review, she appears passionate about understanding market trends and strategic management. Her career is centered on enhancing the consumer experience within the home.

She recently led a significant brand transformation and relaunch for Butterfly, aiming to connect with consumers on a more personal level.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Brand Transformation
She personally spearheaded the recent rebranding of Butterfly, focusing on creating a deeper, more personal connection with the brand's identity.
Kitchen Appliances
Her entire career, including leadership roles at Butterfly and Preethi, has been dedicated to the consumer and commercial kitchen appliance industry.
Marketing Strategy
With an advanced marketing degree from IIM Calcutta and extensive experience as a Head of Marketing, this is a core area of her professional expertise.

Media Appearances

Butterfly Gandhimathi Appliances Ltd. Appoints Swetha Sagar as its Manager & Chief Business Officer. Featured in ThePrint

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Work History

3-2024
Chief Business Officer at Butterfly Gandhimathi Appliances Ltd
1-2022 - 3-2024
Director - Preethi Commercial Lead at Preethi Kitchen Appliances
10-2017 - 12-2021
Head of Marketing at Preethi Kitchen Appliances
5-2015 - 9-2017
DGM Marketing at Preethi Kitchen Appliances
10-2013 - 4-2015
Head Of Marketing at Lavazza

Education

2013 - 2014
Advanced Marketing Management Program from Indian Institute of Management, Calcutta
Master of Business Administration - MBA from Indian Institute of Planning and Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : India Job Level : Leadership Designation : Chief Business Officer at Butterfly Gandhimathi Appliances Ltd
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Insights For Selling To Swetha

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Swetha is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Swetha

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Swetha move?

  • They like to analyze well and then make their decisions.
  • Can Swetha take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Swetha

Personality Compatibility


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