Sydney Falk

Energizer
DISC Type : I

Travel at Career Break

Santa Monica, California, United States

Overview

Sydney Falk is a technology sales professional with experience at Amazon Web Services (AWS) and TUNE, where she focused on both startup and enterprise accounts. A graduate of the University of Washington, she is currently taking a career break to travel.

Her passion for global cultures is evident in her current circumnavigation of the world. This interest is complemented by her academic background, which includes studying Spanish language and literature at the University of Cádiz.

Unique fact: Sydney is currently on a career break to circumnavigate the globe.

Personality Overview

Imaginative

Believer

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Startup Ecosystems
Her experience as an Account Manager for startups at AWS shows an interest in the growth and development of new companies.
Enterprise Sales
Held enterprise sales and account management roles at both Amazon Web Services and TUNE, focusing on large-scale business clients.
Cloud Services
Gained significant expertise in cloud technology through multiple sales roles at Amazon Web Services (AWS).

Media Appearances

Sydney has no verified media appearances

Work History

10-2025
Travel at Career Break
6-2020 - 10-2025
Account Manager - Startups at Amazon Web Services (AWS)
10-2019 - 6-2020
Enterprise Sales at Amazon Web Services (AWS)
1-2019 - 9-2019
Account Sales Representative at Amazon Web Services (AWS)
4-2018 - 1-2019
Enterprise Account Manager at TUNE

Education

2012 - 2016
Bachelor’s Degree from University of Washington
2014 - 2015
Spanish Language and Literature from University of Cádiz

More Information

Social Presence :

Prographics :

Exp : 9 Location : Santa Monica, California, United States Job Level : N/A Designation : Travel at Career Break
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Insights For Selling To Sydney

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sydney is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sydney

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sydney move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sydney take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Sydney

Personality Compatibility


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