Sydney Gad

Examiner
DISC Type : sc

Manager, External Communications at SEPHORA

New York, New York, United States

Overview

Sydney Gad is a communications professional at SEPHORA with a passion for the retail and cosmetics industries. A graduate of The George Washington University, she specializes in creating impactful press campaigns by leveraging her deep understanding of beauty trends, social media, and the brand landscape.

Her personal interests appear closely aligned with her professional life, showing a strong enthusiasm for beauty business trends and the competitive dynamics of the retail world. She actively engages with and promotes her companys marketing initiatives and strategic partnerships through her professional network.

Sydney recently amplified a multi-year partnership making SEPHORA the official beauty partner for the Unrivaled professional womens basketball league.

Personality Overview

Late Adopter

Process Oriented

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Retail Communications
Her career at SEPHORA has centered on external communications, building impactful press campaigns and managing public relations within the beauty retail sector.
Beauty Industry Trends
Described as a personal "passion, " she maintains a strong understanding of beauty business trends, the competitive brand landscape, and social media dynamics.
Strategic Partnerships
Recently shared and celebrated the announcement of a multi-year partnership between SEPHORA and the Unrivaled professional women's basketball league.

Media Appearances

Sydney has no verified media appearances

Work History

3-2025
Manager, External Communications at SEPHORA
3-2022 - 3-2025
Assistant Manager, External Communications at SEPHORA
7-2018 - 3-2022
Public Relations Associate at SEPHORA

Education

Bachelor's degree from The George Washington University
High School from Beaver Country Day School

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : Middle Designation : Manager, External Communications at SEPHORA
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Insights For Selling To Sydney

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sydney is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sydney

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sydney move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sydney take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sydney

Personality Compatibility


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