Sydney Reede

Enthusiast
DISC Type : i

PR & Influencer Coordinator at Puig

New York City Metropolitan Area, United States

Overview

Sydney Reede is a PR & Influencer Coordinator at Puig, managing communications for Carolina Herrera, Jean Paul Gaultier, and Rabanne. A Duke University graduate with highest distinction in her custom major, "Fashioning Society: A Reassessment, " she specializes in building authentic connections between luxury brands and culture through talent partnerships and memorable experiences.

Passionate about fashion and community, Sydney actively creates spaces that celebrate creativity. While at Duke, she created and produced the "Community Closet" fashion show, an event dedicated to showcasing Black designers and Black-owned brands. She is also committed to fostering connections and inspiration among fellow creatives.

Unique fact: As an undergraduate, Sydney moderated a keynote discussion with Rebekah McCabe, the General Manager of Fashion at Chanel, during Dukes inaugural Business of Fashion Summit.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Influencer Partnerships
Her current role at Puig and previous internships focus on spearheading social media partnerships, influencer sourcing, and ensuring content is brand compliant.
Brand Storytelling
She is passionate about bringing brand stories to life in authentic and memorable ways that resonate with culture, a core theme in her professional introduction.
Uplifting Creatives
She actively supports and celebrates creatives, especially from the Black community, through involvement with The Creative Collective NYC and by founding events like the "Community Closet" fashion show.

Media Appearances

Sydney has no verified media appearances

Work History

6-2025
PR & Influencer Coordinator at Puig
9-2023 - 5-2025
Global Entertainment Industry Relations Assistant at Gucci
6-2023 - 8-2023
Public Relations Intern at Sandrine Charles Consulting
10-2022 - 1-2023
Influencer Marketing Intern, Agency at Curology
5-2022 - 8-2022
Digital Marketing Intern at kate spade new york

Education

2019 - 2023
Bachelor of Arts - BA from Duke University
8-2022 - 12-2022
Clothing & Textiles from North Carolina Central University

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : PR & Influencer Coordinator at Puig
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Insights For Selling To Sydney

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sydney is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sydney

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sydney move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sydney take some risk or not?

  • They can take some low-probability risks if needed.

You And Sydney

Personality Compatibility


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