Sydney Reede in

Sydney Reede

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PR & Influencer Coordinator at Puig
📍 New York City Metropolitan Area, United States

Sydney Reede is a PR & Influencer Coordinator at Puig, managing communications for Carolina Herrera, Jean Paul Gaultier, and Rabanne. A Duke University graduate with highest distinction in her custom major, "Fashioning Society: A Reassessment, " she specializes in building authentic connections between luxury brands and culture through talent partnerships and memorable experiences.

Passionate about fashion and community, Sydney actively creates spaces that celebrate creativity. While at Duke, she created and produced the "Community Closet" fashion show, an event dedicated to showcasing Black designers and Black-owned brands. She is also committed to fostering connections and inspiration among fellow creatives.

Unique fact: As an undergraduate, Sydney moderated a keynote discussion with Rebekah McCabe, the General Manager of Fashion at Chanel, during Dukes inaugural Business of Fashion Summit.

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Experience
2 Years
Current Role
PR & Influencer Coordinator
Job Level
Junior
Location
New York City Metropolitan Area, United States
Personality Overview

How Sydney shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sydney cares about

Influencer Partnerships
Her current role at Puig and previous internships focus on spearheading social media partnerships, influencer sourcing, and ensuring content is brand compliant.
Brand Storytelling
She is passionate about bringing brand stories to life in authentic and memorable ways that resonate with culture, a core theme in her professional introduction.
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Career

Work history

6-2025
PR & Influencer Coordinator
Puig
9-2023 - 5-2025
Global Entertainment Industry Relations Assistant
Gucci
6-2023 - 8-2023
Public Relations Intern
Sandrine Charles Consulting
10-2022 - 1-2023
Influencer Marketing Intern, Agency
Curology
5-2022 - 8-2022
Digital Marketing Intern
kate spade new york
In the press

Media appearances

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Education
2019 - 2023
Bachelor of Arts - BA
Duke University
8-2022 - 12-2022
Clothing & Textiles
North Carolina Central University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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