Sylvester Palacios, Jr.

Questioner
DISC Type : c

Vice President at Pierpont Communications

San Antonio, Texas Metropolitan Area, United States

Overview

Sylvester is the Vice President at Pierpont Communications and the 2025-2026 President of the American Marketing Associations San Antonio chapter. An alumnus of The University of Texas at Austin, he has deep expertise in public relations and marketing, with a career that also includes nearly a decade as COO of a tequila brand.

Outside of his primary role, Sylvester is deeply invested in the San Antonio marketing community, where he actively organizes networking events and hosts industry leaders. His entrepreneurial spirit is highlighted by his experience co-founding and managing the Dos Cuernos Tequila brand, showcasing a passion for building businesses from the ground up.

Unique fact: He successfully pivoted his tequila brands marketing strategy during 2020 to focus on smaller liquor stores while larger competitors pulled back.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketing Leadership
Serves as the 2025-2026 President for the American Marketing Association (AMA) in San Antonio, actively hosting events with leading CMOs.
Entrepreneurial Ventures
Served for nearly a decade as the Chief Operations Officer and Managing Partner for Dos Cuernos Tequila, demonstrating significant entrepreneurial experience.
AI in Marketing
Has shown direct interest in learning how to apply AI to supercharge marketing strategies.

Media Appearances

Sylvester has no verified media appearances

Work History

10-2025
Vice President at Pierpont Communications
4-2022 - 10-2025
Senior Account Supervisor at Pierpont Communications
9-2016 - 4-2022
Account Supervisor at Pierpont Communications
7-2025
President at American Marketing Association (AMA) San Antonio
7-2024 - 7-2025
President Elect at American Marketing Association (AMA) San Antonio

Education

2006 - 2010
Bachelor's degree from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Antonio, Texas Metropolitan Area, United States Job Level : Senior Designation : Vice President at Pierpont Communications
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Insights For Selling To Sylvester

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylvester is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sylvester

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sylvester move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sylvester take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sylvester

Personality Compatibility


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