Sylwia Fitch

Inspirer
DISC Type : id

Founder & CEO at DeLuxBlock

United Kingdom

Overview

Sylwia is a technology founder and a 20-year veteran of the luxury spirits industry, with past senior marketing roles at Diageo and Pernod Ricard. As the Founder & CEO of DeLuxBlock, she leverages blockchain and AI to combat counterfeiting. Colleagues describe her as inspiring, passionate, and a strategic thinker with creative flair.

Her deep passion for the luxury spirits and whisky market is the driving force behind her entrepreneurial career. This interest was cultivated during her extensive career managing global brands like Chivas Regal and now fuels her mission to protect the integrity of the industry she knows so well.

Her current venture was born from a paper she wrote on using blockchain in the luxury market while studying at Saïd Business School, University of Oxford.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Fast Adopter

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Luxury Spirits
A personal passion and the core focus of her company. Has over 20 years of experience with top brands like Chivas Regal and Diageo's Reserve portfolio.
Combating Counterfeiting
The primary mission of her startup, DeLuxBlock, is to solve the multi-billion dollar problem of fake goods in the luxury market through new technology.
Blockchain & AI
Studied Blockchain Strategy at Oxford and is now applying DLT and AI to create "digital product passports" for real-world luxury assets.

Media Appearances

Sylwia has no verified media appearances

Work History

5-2023
Founder & CEO at DeLuxBlock
6-2015
Strategic Partnerships & Advisor, previously Chief Strategy Officer, Co-founder at RVassets
7-2022 - 4-2023
Partners Marketing at Cardano Foundation
4-2012 - 6-2022
Consultant at SH Tata Limited (thelongstoryshort)
5-2020 - 7-2021
Partner at Kori Capital (Kori Medical)

Education

3-2022 - 6-2022
Blockchain Strategy Programme from Saïd Business School, University of Oxford
Bachelor's degree from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Leadership Designation : Founder & CEO at DeLuxBlock
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Insights For Selling To Sylwia

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sylwia is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sylwia

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sylwia move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sylwia take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sylwia

Personality Compatibility


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