Sylwia Fitch
Login to view DISC.Sylwia is a technology founder and a 20-year veteran of the luxury spirits industry, with past senior marketing roles at Diageo and Pernod Ricard. As the Founder & CEO of DeLuxBlock, she leverages blockchain and AI to combat counterfeiting. Colleagues describe her as inspiring, passionate, and a strategic thinker with creative flair.
Her deep passion for the luxury spirits and whisky market is the driving force behind her entrepreneurial career. This interest was cultivated during her extensive career managing global brands like Chivas Regal and now fuels her mission to protect the integrity of the industry she knows so well.
Her current venture was born from a paper she wrote on using blockchain in the luxury market while studying at Saïd Business School, University of Oxford.
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