Syrus De Zwarte

Activist
DISC Type : Cd

Chair of committee at ERA - European Rental Association

Sittard, Limburg, Netherlands

Overview

Syrus de Zwarte is the Staff Director for Group Marketing & Communication and CMO at Boels Rental, where he is responsible for global marketing, e-commerce, and communications across 27 countries. A graduate of Tilburg University with a Master of Science, he is an expert in Agile SAFE work methods and strategic digital innovation.

He believes in having old-fashioned norms and values paired with a progressive vision. Syrus strives to create a positive and open work environment, using a healthy dose of humor to achieve the goal of happy employees and satisfied customers. He is described as analytical, result-oriented, and a bridge-builder.

Syrus serves as the Chairman of the Promotion Committee for the European Rental Association (ERA), where he works to support the growth of the rental industry in Europe.

Personality Overview

Value Conscious

Logical And Quick

Observative

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Agile Transformation
He has implemented Agile methodologies in the marketing departments at both Boels Rental and his previous employer, APG. He is also a certified SAFe Agilist.
Rental Industry Growth
As Chairman of the ERA's Promotion Committee, his mission is to promote the rental concept and support the development of the rental industry throughout Europe.
B2B Brand Strategy
He led a major brand repositioning campaign for Boels Rental, focusing on data-driven marketing and creating a stronger emotional connection with B2B customers.

Media Appearances

Syrus has no verified media appearances

Work History

12-2025
Chair of committee at ERA - European Rental Association
5-2019
Staff Director Group Marketing & Communication at Boels Rental
12-2018 - 6-2019
Head of Group Communication at Boels Rental
1-2016 - 11-2018
Manager Marketing & Communicatie at APG
9-2013 - 1-2016
Strategisch marketingmanager at APG

Education

2005 - 2007
Master of Science (M.Sc.) from Tilburg University
2024 - 2024
Leading Safe from Scaled Agile

More Information

Social Presence :

Prographics :

Exp : 18 Location : Sittard, Limburg, Netherlands Job Level : Mid-senior Designation : Chair of committee at ERA - European Rental Association
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Insights For Selling To Syrus

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Be crisp while making the pitch
  • Highlight the competitive differentiation of your product

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Syrus is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Syrus

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Syrus move?

  • Their decision making speed is somewhere in the middle.
  • Can Syrus take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Syrus

Personality Compatibility


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