Syrus de Zwarte is the Staff Director for Group Marketing & Communication and CMO at Boels Rental, where he is responsible for global marketing, e-commerce, and communications across 27 countries. A graduate of Tilburg University with a Master of Science, he is an expert in Agile SAFE work methods and strategic digital innovation.
He believes in having old-fashioned norms and values paired with a progressive vision. Syrus strives to create a positive and open work environment, using a healthy dose of humor to achieve the goal of happy employees and satisfied customers. He is described as analytical, result-oriented, and a bridge-builder.
Syrus serves as the Chairman of the Promotion Committee for the European Rental Association (ERA), where he works to support the growth of the rental industry in Europe.
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