Syrus De Zwarte in

Syrus De Zwarte

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Chair of committee at ERA - European Rental Association
📍 Sittard, Limburg, Netherlands

Syrus de Zwarte is the Staff Director for Group Marketing & Communication and CMO at Boels Rental, where he is responsible for global marketing, e-commerce, and communications across 27 countries. A graduate of Tilburg University with a Master of Science, he is an expert in Agile SAFE work methods and strategic digital innovation.

He believes in having old-fashioned norms and values paired with a progressive vision. Syrus strives to create a positive and open work environment, using a healthy dose of humor to achieve the goal of happy employees and satisfied customers. He is described as analytical, result-oriented, and a bridge-builder.

Syrus serves as the Chairman of the Promotion Committee for the European Rental Association (ERA), where he works to support the growth of the rental industry in Europe.

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Experience
18 Years
Current Role
Chair of committee
Job Level
Mid-senior
Location
Sittard, Limburg, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Syrus cares about

Agile Transformation
He has implemented Agile methodologies in the marketing departments at both Boels Rental and his previous employer, APG. He is also a certified SAFe Agilist.
Rental Industry Growth
As Chairman of the ERA's Promotion Committee, his mission is to promote the rental concept and support the development of the rental industry throughout Europe.
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Career

Work history

12-2025
Chair of committee
ERA - European Rental Association
5-2019
Staff Director Group Marketing & Communication
Boels Rental
12-2018 - 6-2019
Head of Group Communication
Boels Rental
1-2016 - 11-2018
Manager Marketing & Communicatie
APG
9-2013 - 1-2016
Strategisch marketingmanager
APG
In the press

Media appearances

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Education
2005 - 2007
Master of Science (M.Sc.)
Tilburg University
2024 - 2024
Leading Safe
Scaled Agile
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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