Syuhada Ya'kub in

Syuhada Ya'kub

Critic · DISC type C
Data & Analytics Manager at WPP Media
📍 Shah Alam, Selangor, Malaysia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Data & Analytics Manager
Job Level
Middle
Location
Shah Alam, Selangor, Malaysia
Personality Overview

How Syuhada shows up

Negotiator
ROI Driven
Precise

It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Syuhada cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2022
Data & Analytics Manager
WPP Media
9-2019 - 10-2022
Regional Associate Manager - Customer Insights Analytics
ZALORA Group
11-2013 - 9-2019
Customer Analytics Senior Executive
Maxis
11-2012 - 11-2013
Senior Executive
Maxis
11-2010 - 11-2012
Management Associate
Maxis
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2010
Bachelor's of Engineering
Vanderbilt University
2001 - 2005
SPM
SMK TTDI Jaya
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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