Tamara Charm
Login to view DISC.Tamara Charm is a Partner at McKinsey & Company, where she leads Insights-led Growth. Her expertise lies in using rigorous consumer research to fuel innovation and brand transformation for clients in private equity, electronics, and retail. She is an alumna of MIT Sloan School of Management and The Johns Hopkins University.
Outside of her core work, Tamara is deeply engaged with her community, serving as a board member for non-profit organizations. She has a keen interest in the growth of womens sports and closely follows evolving trends in the beauty industry, particularly the dynamic between value and indulgence.
She is a RIVA-trained qualitative moderator, enabling her to conduct specialized in-home ethnographic consumer research.
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