Taneha Doldan

Critic
DISC Type : C

Senior user researcher - leading onboarding & innovation at Experian

United Kingdom

Overview

Taneha is an award-winning researcher at Experian, leading user onboarding and innovation. With over 12 years of experience, she excels at turning complex data into actionable growth strategies for global brands like Skyscanner and ClearScore. She holds a Bachelors degree from the University of Westminster and is certified in using AI in research projects.

Outside of work, Taneha is passionate about inspirational human stories. She has written about her grandmothers journey as an immigrant to celebrate International Womens Day, showcasing her appreciation for stories of resilience and personal achievement.

Unique fact: She authored a publication with the intriguing title, "The hairdresser, the lion & how a £7, 000 loan changed her life. "

Personality Overview

Information Seeker

Precise

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Consumer & Brand Insights
Her entire career is built on consumer and brand insights, leveraging data to optimize brand positioning and enhance customer engagement for major companies.
Data-Driven Storytelling
She repeatedly highlights her expertise in translating complex data into clear, actionable strategies that fuel growth and shape marketing decisions.
User Research Innovation
Her current role at Experian involves leading innovation in user research, indicating a focus on pioneering new methods and strategies in her field.

Media Appearances

Taneha has no verified media appearances

Work History

5-2025
Senior user researcher - leading onboarding & innovation at Experian
8-2024 - 4-2025
Audience Research Lead at Skyscanner
7-2021 - 7-2024
Senior Global Insights Manager at ClearScore
8-2019 - 7-2021
Global Insights Manager at ClearScore
2-2018 - 7-2019
Research Manager at FT Longitude

Education

Bachelor's degree from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : N/A Designation : Senior user researcher - leading onboarding & innovation at Experian
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Insights For Selling To Taneha

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Taneha is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Taneha

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Taneha move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Taneha take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Taneha

Personality Compatibility


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