Tanya Cheney (née Pryke-Smith)

Inquirer
DISC Type : dc

Conference Manager at Richmond Events

Brighton, England, United Kingdom

Overview

Tanya is a Conference Manager at Richmond Events, specializing in impactful programs for IT, Telecoms, HR, and Supply Chain leaders. With a Professional Diploma in Marketing, she excels at speaker acquisition and C-suite liaison. Colleagues describe her as highly professional and well-organized, with a talent for building collaborative relationships.

Outside her corporate focus, Tanya has a background in community-oriented events, including coordinating for a dance academy and managing a school speaker program for an adventurer. She took a career break for full-time parenting, showing a deep commitment to family alongside her professional drive.

Unique fact: She worked as a publicist for record-breaking adventurer and explorer James Ketchell.

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Logistics & Supply Chain
Manages and develops the conference program for The Richmond Logistics & Supply Chain Forum, focusing on issues that matter to senior leaders in the field.
IT Leadership
Organizes The Richmond IT Directors' Forum, securing speakers and curating content on critical topics for technology executives.
C-Suite Engagement
Her role involves daily interaction with C-level professionals, building relationships and managing senior stakeholders for high-profile events.

Media Appearances

Tanya has no verified media appearances

Work History

7-2025
Conference Manager at Richmond Events
12-2022 - 7-2025
Head of Programme and Speaker Acquisition at Executive Leaders Network (ELN)
9-2021 - 11-2022
Publicist for James Ketchell at James Ketchell
3-2013 - 6-2021
School Event Co-ordinator at Karen Blackburn Dance Academy Hook, Hampshire
7-2005 - 2-2013
Full-time parenting at Career Break

Education

1989 - 1991
A Levels from The Henley College
Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 31 Location : Brighton, England, United Kingdom Job Level : Middle Designation : Conference Manager at Richmond Events
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tanya

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tanya take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tanya

Personality Compatibility


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