Sofus Malmborg

Activist
DISC Type : Cd

Senior Brand & Marketing Manager at GUBI

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sofus is an experienced brand and marketing leader, currently serving as a Senior Manager at the design house GUBI. His career includes brand consulting at Sunrise and a Masters degree from Copenhagen Business School. He has progressed through several marketing roles at GUBI, demonstrating a consistent growth trajectory.

Beyond his marketing career, Sofus has a background in the music industry, having worked with Warner Music Group and co-founded his own music company. He also shows an interest in social causes, promoting events that support organizations like UNICEF through his work at GUBI.

Unique fact: Before his career in brand marketing, Sofus was actively involved in music production and entrepreneurship.

Personality Overview

Logical And Quick

Observative

Perfectionist

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Brand Storytelling
His career at GUBI and Sunrise is focused on building and managing strong brand narratives and marketing strategies.
Danish Design
As a marketing leader at GUBI, he is deeply involved in promoting high-end Danish design through events like 3daysofdesign.
Music Production
Has professional experience working with Warner Music Group and co-founded a music company, Vores Dada ApS.

Media Appearances

Sofus has no verified media appearances

Work History

2-2024
Senior Brand & Marketing Manager at GUBI
5-2022 - 1-2024
Brand Manager at GUBI
3-2021 - 4-2022
Marketing Manager at GUBI
5-2020 - 2-2021
Consultant at Sunrise
6-2019 - 4-2020
Associate Consultant at Sunrise

Education

2017 - 2019
Master's degree from Copenhagen Business School
2018 - 2018
Visiting Graduate Student from Università Bocconi

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Brand & Marketing Manager at GUBI
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Insights For Selling To Sofus

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sofus is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sofus

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sofus move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sofus take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sofus

Personality Compatibility


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