Tanya Crawford

Inquirer
DISC Type : cd

Retired Managing Director at Deloitte

Columbus, Ohio, United States

Overview

Tanya Crawford is a retired Managing Director from Deloitte with 33 years of experience specializing in global tax services. A Certified Public Accountant and graduate of the University of Pennsylvania’s Wharton School, she has extensive experience advising multinational corporations on complex domestic and international tax matters.

Post-retirement, Tanya is deeply committed to empowering women in business. She is a leader in programs like Columbus Board Ready Women, which prepares female executives for board service. She also serves on the boards of non-profits, including The Columbus Foundation and YWCA Columbus, aligning with her passions.

She founded and led Deloittes annual Board Ready Women program in Columbus for seven years, helping prepare talented female executives for corporate board service.

Personality Overview

Judgemental

Hard To Convince

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Women's Leadership
Leads the Columbus Board Ready Women program and serves on the board of YWCA Columbus, demonstrating a passion for advancing female executives.
Corporate Governance
Her work focuses on preparing talented women for service on public and private company boards, indicating a strong interest in effective governance.
Community Philanthropy
Serves as a board director for The Columbus Foundation, showing a commitment to local community investment and non-profit leadership.

Media Appearances

Tanya has no verified media appearances

Work History

9-1992 - 11-2025
Retired Managing Director at Deloitte

Education

1988 - 1992
BSEcon from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 33 Location : Columbus, Ohio, United States Job Level : N/A Designation : Retired Managing Director at Deloitte
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tanya

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • Their decision making speed is somewhere in the middle.
  • Can Tanya take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tanya

Personality Compatibility


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