Tanya Jacob

Initiator
DISC Type : Di

Principal Consultant, Product Marketing at Tanya Jacob Consulting

Goleta, California, United States

Overview

Tanya is a product marketing leader specializing in B2B SaaS. She helps companies scale by defining their ideal customer profiles, developing strategic narratives, and creating clear positioning to drive growth. A University of Southern California graduate, she is described by colleagues as visionary, sharp, and a pleasure to collaborate with.

Outside of consulting, Tanya is the founder and lead photographer for a business specializing in vibrant, story-driven portraits for children and families in the Santa Barbara area. She is a mother who is passionate about capturing the magic of childhood and unique family bonds in her work.

She was inspired to pursue photography professionally by her mother, who was an award-winning hobbyist photographer.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

B2B GTM Strategy
Her career focus is on helping B2B SaaS companies build marketing foundations and go-to-market strategies that enable clarity and drive growth.
Strategic Narrative
She specializes in building strategic narratives that align teams, and holds a Narrative Design certification from the Product Marketing Alliance.
Mental Health Skills
Shares content supporting organizations that teach practical, evidence-based skills like mindfulness and distress tolerance for high-pressure work environments.

Media Appearances

Tanya has no verified media appearances

Work History

2-2023
Principal Consultant, Product Marketing at Tanya Jacob Consulting
9-2014
Photographer/Owner at Tanya Jacob Photography
9-2022 - 2-2023
Sr. Director, Product Marketing at Product School
9-2021 - 8-2022
Sr. Product Marketing Manager at Hopin
7-2020 - 9-2021
Senior Product Marketing Manager at CloudBees

Education

2005 - 2007
Master of Science (M.S.) from University of Southern California
2021 - 2021
Narrative Design Certified from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 11 Location : Goleta, California, United States Job Level : Mid-senior Designation : Principal Consultant, Product Marketing at Tanya Jacob Consulting
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Tanya

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tanya take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tanya

Personality Compatibility


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