Tanya Koicheva

Inquirer
DISC Type : cd

Advisory Board Member at Cyber London

London, England, United Kingdom

Overview

Tanya Koicheva is a Commercial Diplomat and Investment Director for Austrade, specializing in deep tech. With an MBA, she focuses on commercializing quantum, AI, and cyber technologies. She has successfully facilitated trade deals worth over £36 million, connecting Australian tech exporters with the UK market and serving on the Cyber London advisory board.

Beyond her core tech focus, Tanya is passionate about promoting a wide range of Australian exports, from innovative spirits to fine wines. She is deeply committed to fostering international trade relationships and supporting the growth of ambitious companies, reflecting a strong belief in global business development and digital innovation.

Unique fact: She has the rare distinction of having driven commercial outcomes and economic relations for four different national governments: Australia, Bulgaria, the UK, and the US.

Personality Overview

ROI Conscious

Upfront

Judgemental

They respond well to confident salespeople.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Deep Tech Commercialisation
Her primary role at Austrade is to bring Australian cyber, quantum, and AI technologies to the UK market, having secured over £36M in revenue for exporters.
UK-Australia Trade
Focuses on cultivating strategic partnerships and securing trade opportunities for Australian companies entering and expanding within the United Kingdom.
Digital Innovation
Serves as an Advisory Board Member for Cyber London, reflecting a personal and professional passion for supporting ambitious tech companies and fostering innovation.

Media Appearances

Tanya has no verified media appearances

Work History

1-2025
Advisory Board Member at Cyber London
6-2022
Senior Business Development Manager at Australian Trade and Investment Commission (Austrade)
6-2018 - 4-2022
Board Member at Association of Economic Representatives in London - AERL
10-2011 - 5-2022
Minister for Economic and Commercial Affairs, Bulgarian Embassy in London at Ministry of Foreign Affairs of the Republic of Bulgaria
1-2011 - 10-2011
Deputy Head of Mission at British Embassy Sofia

Education

2009 - 2011
Master of Business Administration (M.B.A.) from The Open University
2003 - 2004
Associate's Degree from The Chartered Institute of Export & International Trade

More Information

Social Presence :

Prographics :

Exp : 23 Location : London, England, United Kingdom Job Level : Middle Designation : Advisory Board Member at Cyber London
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Tanya

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Tanya take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Tanya

Personality Compatibility


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