Tanya Sephton

Questioner
DISC Type : c

Non Executive Director at Waterwise

United Kingdom

Overview

Tanya Sephton is a Customer Services Director at South East Water with over 20 years of experience in the UKs regulated and deregulated water sector. She specializes in customer service, commercial development, and economic regulation, holding a BA (Hons) from Bournemouth University and certifications including PRINCE2 Practitioner.

Outside of her primary role, Tanya is deeply committed to water conservation and efficiency, serving as a Non-Executive Director for the non-profit Waterwise. She is a vocal advocate for her team, frequently highlighting their dedication and achievements in delivering an inclusive and positive customer experience.

She recently achieved Water Literacy Accreditation, reinforcing her personal commitment to tackling the challenge of water scarcity.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Customer Experience
Her core role is focused on customer service, and she recently celebrated her team's achievement of an Inclusive Service Kitemark.
Water Conservation
As a Non-Executive Director at Waterwise and having completed a Water Literacy programme, she is actively involved in promoting water efficiency and tackling scarcity.
Team Leadership
Publicly praises her team's passion and dedication, and actively posts about new opportunities to join them in serving customers.

Media Appearances

Tanya has no verified media appearances

Work History

9-2022
Non Executive Director at Waterwise
12-2019
Customer Services Director at South East Water UK
7-2018 - 12-2019
Commercial Director at South East Water UK
8-2020 - 9-2022
Non Executive Director at UK Water Industry Research (UKWIR)
4-2017 - 7-2018
Managing Director Water Choice at Water Choice

Education

1997 - 2000
BA (HONS) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Senior Designation : Non Executive Director at Waterwise
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Insights For Selling To Tanya

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tanya is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tanya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tanya move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tanya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tanya

Personality Compatibility


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