Tara (Beauchesne) Nixon

Pioneer
DISC Type : Dis

VP, Brand Marketing & Sales Enablement, Gartner Research Board at Gartner

Fort Myers, Florida, United States

Overview

Tara has no verified overview

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

8-2021
VP, Brand Marketing & Sales Enablement, Gartner Research Board at Gartner
2021
Vice President Marketing Communications at Gartner Research Board
7-2019 - 8-2021
Director, Sales Enablement, Marketing & Communications, Research Board at Gartner
2019 - 2021
Marketing Director at Gartner Research Board
4-2016 - 6-2019
Director, Marketing & Communications, Executive Programs at Gartner

Education

2001 - 2003
Master's degree from Franklin University
1991 - 1994
Bachelors of Fine Arts from University of Connecticut

More Information

Social Presence :

Prographics :

Exp : 30 Location : Fort Myers, Florida, United States Job Level : Senior Designation : VP, Brand Marketing & Sales Enablement, Gartner Research Board at Gartner
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Tara

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They are generally fast movers and can take quick decisions
  • Can Tara take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Tara

Personality Compatibility


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