Valentina Granci

Critic
DISC Type : C

Senior Vice President, Global Head of Category Marketing and Strategy at Mondelēz International

Wilmette, Illinois, United States

Overview

Valentina has no verified overview

Personality Overview

Precise

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Valentina has no verified topics they care about

Media Appearances

Valentina has no verified media appearances

Work History

1-2023
Senior Vice President, Global Head of Category Marketing and Strategy at Mondelēz International
3-2021 - 12-2022
Vice President, Global Head of Strategy at Mondelēz International
10-2017 - 2-2021
Senior Director Global Strategy at Mondelēz International
6-2013 - 10-2017
Director Global Strategy at Mondelēz International
10-2005 - 5-2013
Senior Project Leader at The Boston Consulting Group

Education

1996 - 2001
Bachelor of Arts + Master of Arts from Alma Mater Studiorum – Università di Bologna

More Information

Social Presence :

Prographics :

Exp : 24 Location : Wilmette, Illinois, United States Job Level : Leadership Designation : Senior Vice President, Global Head of Category Marketing and Strategy at Mondelēz International
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Insights For Selling To Valentina

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valentina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Valentina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Valentina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Valentina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Valentina

Personality Compatibility


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