Tara Cowling

Wildcard
DISC Type : cis

Founder and President at Medlior Health Outcomes Research Ltd.

Canada

Overview

Tara Cowling is the Founder and President of Medlior Health Outcomes Research, a company she established in 2008. With over 20 years of international experience in data-driven health research, she is a recognized leader in Real World Evidence (RWE) and Health Technology Assessment (HTA). She holds degrees from the University of Oxford and McMaster University.

As a champion for women in STEM and business, Tara is an active member of the Womens Presidents Organization and the Healthcare Businesswomens Association. She is motivated by conducting research that includes diverse populations often underrepresented in clinical trials, aiming to positively impact patient health worldwide through her work.

At 18, she moved from Canada to the UK on her own to complete her undergraduate degree at Oxford.

Personality Overview

Requires Proof

ROI Driven

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Health Outcomes Research
Her company, Medlior, specializes in providing data-driven health outcomes research to inform healthcare decision-making for clients in North America and Europe.
Real World Evidence (RWE)
A leader in the field, she frequently speaks on the pivotal role of RWE in drug reimbursement and market access, and co-founded a non-profit to advance RWE.
Value-Based Healthcare
Co-founded the TOWWERS Institute, a non-profit focused on operationalizing value-based pricing in healthcare, balancing value, affordability, and patient centricity.

Media Appearances

Tara has no verified media appearances

Work History

12-2008
Founder and President at Medlior Health Outcomes Research Ltd.
6-2025
Board Member at EvidaHealth Foundation
9-2024
Board Member at BioAlberta
3-2021
Activator at Coralus
5-2024 - 5-2025
Board Member at TOWWERS Institute

Education

1997 - 2000
Bachelor of Arts (B.A.) from University of Oxford
2000 - 2003
Master of Science (M.Sc.) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Leadership Designation : Founder and President at Medlior Health Outcomes Research Ltd.
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tara

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tara take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tara

Personality Compatibility


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