Lotta Silfverberg Ygartua

Trailblazer
DISC Type : DI

Regional Director, Western Canada at Canada China Business Council

Vancouver, British Columbia, Canada

Overview

Lotta Silfverberg Ygartua is the Regional Director for Western Canada at the Canada China Business Council, leveraging a global perspective from working across three continents. With degrees from Uppsala University, she excels at fostering international trade and building communities for B2B and B2C clients. Colleagues describe her as enthusiastic, proactive, and warm.

Her personal experience is deeply international, having lived and worked in Europe, Asia, and North America. This background has provided her with a profound understanding of Chinese and Asian cultures. She is fluent in English and Swedish, and proficient in Mandarin, which she studied at Nanjing University.

While at the China-Britain Business Council, she organized high-caliber events involving the Chinese Premier and the British Prime Minister.

Personality Overview

Friendly But Fast

Informal

Charismatic

They like to keep things under control.  They are charming and have the ability to align others behind their decisions. They respond better to a combination of speed and relationship.

Topics They Care About

Canada-China Relations
Her entire career is focused on promoting bilateral trade and connecting Canadian and Chinese businesses through the Canada China Business Council.
Community Building
She has extensive experience building and nurturing online and offline communities for organizations like Hootsuite and the CCBC.
Global Business Growth
She has a passion for helping Canadian firms expand their reach, drawing on her experience working with businesses across three continents.

Media Appearances

Lotta has no verified media appearances

Work History

8-2022
Regional Director, Western Canada at Canada China Business Council
1-2016 - 8-2022
Director, British Columbia Chapter at Canada China Business Council
8-2015 - 12-2015
Community Manager, North America at Hootsuite Media Inc.
6-2013 - 8-2015
Community Manager, Asia Pacific at Hootsuite Media Inc.
Seminar Manager at trendwatching.com

Education

BSc from Uppsala University
BA from Uppsala University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Regional Director, Western Canada at Canada China Business Council
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Insights For Selling To Lotta

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Address your competition clearly and confidently
  • Give them control of the sales process

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lotta is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lotta

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lotta move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lotta take some risk or not?

  • They can take risks if necessary.

You And Lotta

Personality Compatibility


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