Tara (Elkins) Darrow

Trailblazer
DISC Type : DI

Vice President Communications at REI

Redmond, Washington, United States

Overview

Tara has no verified overview

Personality Overview

Achievement-Oriented

Informal

Assertive

They will bat for you if they come to believe in you.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Tara has no verified topics they care about

Media Appearances

Tara has no verified media appearances

Work History

10-2025
Vice President Communications at REI
4-2020 - 10-2025
Vice President, Corporate and Financial Communications, Values and Reputation & Executive Brand at T-Mobile
2-2017 - 4-2020
Sr. Director, Corporate Communications and Brand Reputation at T-Mobile
4-2015 - 2-2017
Public Affairs, Corporate Social Responsibility and Business PR Director at Nordstrom
8-2009 - 4-2015
Public Affairs Director at Nordstrom

Education

6-2025 - 6-2025
Leading the Future: Strategy from Wharton Executive Education
2003 - 2003
Accredited in Public Relations from Public Relations Society of America

More Information

Social Presence :

Prographics :

Exp : 28 Location : Redmond, Washington, United States Job Level : Senior Designation : Vice President Communications at REI
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Insights For Selling To Tara

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tara is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tara

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tara move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Tara take some risk or not?

  • They can take risks if necessary.

You And Tara

Personality Compatibility


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